Posted by: sClarke | 06/29/2009

Top 4 Social Media Sites Used by Marketers

A recent survey reported that 88% of marketers are using some form of social media to market their business. Although, only 72% of them have only been at it a few months or less, according to a social media study by Michael Stelzner, sponsored by the upcoming Social Media Success Summit 2009.

HubSpot-Social-media-marketing-madness-cartoo

The study was intended to find out how and why marketers aer using social media sites to promote their businesses.  It was found that Twitter, blogs, LinkedIn, and Facebook, in that order, were most popular.

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The study also found that over 90% of business owners are more likely to use social media marketing than employees working for a company that is not their own (81%), and 92.8% of respondents, ages 30-39, are most likely to use social media marketing.

judgementdayThe number one reason for utilizing social media was to gain attention for the business.  Eighty-one percent of marketers reported that their efforts have generated more exposure for their business.  The second major reason was to improving traffic and growing market lists followed by building new partnerships.   It was also found that more than half of participants reported that a rise in search engine ranking is an additional benefit of social media.

Key survey findings about specific application use:

  • Small-business owners are more likely to use LinkedIn than employees working for a corporation.
  • Men are significantly more likely to use YouTube or other video marketing than women (52.4% of all men compared with 31.7% of women).
  • For those just getting under way with social media marketing, LinkedIn is ranked as their number-two choice, pushing blogging down one notch.
  • Among those who have been using social media for a few months, Facebook is in second place. This group also has more Twitter use.
  • Twitter is used by 94% of marketers who have been using social media for years, followed closely by blogs. This group also endorses online video significantly more so than the other groups.

How Marketers are Using Social Media to Grow their Businesses

I wonder which social media are the least utilized.

Shannon

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Responses

  1. Great post!


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