Posted by: sClarke | 06/04/2009

An app for just about everything.

Ahh mobile marketing, a great thing right?  Maybe for the marketing team who’ve decided to curse their target market with it because for the recipient, unsolicited advertisements sent directly to his or her cell phone is invasive and not well-received.  So why not transform that advertisement into an iPhone application that can be sought-out and well-received by brand loyalists?  This companies will have the ability to deliver up-to-date information about the brand more speedily than email.

I was watching TV yesterday and a commercial for Nationwide caught my eye.  They have their very own iPhone app.  intriguing…

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It doesn’t cost anything and it just like a Nationwide agent is holding your hand as you go through the process of filing a claim.  An Accident Toolkit walks you through the steps of what to do after an accident.  It can even get you a tow, get police and EMTs on scene if necessary, and find a repair shop for you.

Nationwide Mobile Capabilities:

  • Calls emergency services
  • Helps you collect and exchange accident info
  • Stores your insurance and vehicle info for easy lookup
  • Locates Nationwide agents near you
  • Takes and stores accident photos
  • Converts your iPhone into a handy flashlight
  • Helps connect you with towing services
  • Helps you start the Nationwide claims process
  • Finds Nationwide Blue Ribbon Repair Facilities

clip_image001The Accident Toolkit is also for anyone, not just Nationwide subscribers.  I’ve never hit anyone or gotten into an accident (knock on wood) but I’ve seen a friend do it and it’s not an easy-going, carefree situation.  I would be frazzled beyond belief and would love to have the Accident Toolkit if I had an iPhone.

Maybe Apple could feature this app as a reason in itself to purchase an iPhone.  Create a campaign that appeals to bad and accident-prone drivers.

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Just kidding…maybe.

Shannon

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Responses

  1. Shannon, you’re right that there seems to be a mobile app for about everything. Companies like Nationwide are using mobile apps as a way to create brand awareness. These companies become top of mind because their apps are always visible to potential customers.

    Another company that has developed an app for smartphones is Google. Google announced the beta of AdSense for mobile applications, a program that will give advertisers a new way to reach customers while they’re on the go. “AdSense for Mobile Applications allows developers to earn revenue by displaying text and image ads in their iPhone and Android applications. For our beta launch, we’ve created a site where developers can learn more about the AdSense for mobile applications program, see answers to frequently asked questions and sign up to participate in our beta. Advertisers can also learn about the benefits of advertising in mobile applications.” (Diaz, June 25, 2009)

    Mobile applications are endless and with advances in technology, the use for applications is increasing. Companies have realized that consumers live busy, hectic lives and the best way to reach them is through mobile communications like text messaging or through applications that are found on numerous smartphones. As the number of mobile devices are bought and sold, the greater the need for mobile applications will become.

    Diaz, S. (June 25, 2009). Google announces AdSense for Mobile Apps. Retrieved, June 28, 2009, from http://blogs.zdnet.com/BTL/?p=20313


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